For you and your business to get the most from your new web development a good clear web brief is an essential tool. A web brief not only ensures that your web site delivers what is required for you business but it also gives you a marker by which you can measure the success of the development after launch.
If you are working with Webfuel then we will cover all areas of a web brief with you prior to quoting for and starting the project, however it would still be highly productive to consider and discuss with colleagues the questions below prior to our first meeting. If, for your sins, you are working with another web development agency then complete a full web brief and ensure that this has been understood and taken on board prior to any work commencing.
Your Business
For your web design agency to create a website that answers your business needs its vital that they understand your business and your market sector.
- What is your business?
- What are your USP’s, what makes you different?
- Who are your main competitors?
Current Website/Development
Describe the current situation and outline what it has failed to achieve and what has worked well for you.
- What is not working?
- What needs to be improved?
- What is working?
- Why is the project needed?
New Website/Development
Summary
Provide a brief overview of the whole project.
Objectives
- What is hoped to be achieved? What are the objectives for the new website development?
Target Audiences
- Who is the website targeted at? Who will be visiting the website?
- Are there any specific characteristics that these audiences have?
Branding and Design
- What is your logo and how should it be used?
- What are your company colours and fonts?
- What is your strapline?
- Do you have a company brochure or other marketing material that the website must reflect or will the new website be the template for the future?
- Find 3 to 4 websites you like and list the reasons why you like them. This will help your web design partner find a design direction that suits your style.
Technologies
- Are there any specific requirements that must be incorporated?
- Do you need to take payments online?
- Will you require a CMS (Content Management System) to enable you to update the site in-house?
- Will you require password protected areas for users? Forums? Blogs? Booking forms? Or News?
Promotion / Communication Plan
- How will this project be promoted and communicated?
- What is the timing for each promotion / communication and who is involved?
- Are natural search engine positions important?
- Will you use pay-per-click or conventional advertising to drive visitors to the site?
- Will you be sending email newsletters?
Timescales
- What is the deadline for the project?
- Are there any milestones that must be met?
Stakeholders
- Who is involved in the project from a management and team perspective?
- Who will have final sign-off on completion?
Contact us to discuss how our website development skills can help you achieve
your business objectives >>